it's just that proper sizing isn't available!) In fact, the survey showed that the top four companies women are most interested in seeing expanded sizing from are Kate Spade, Tommy Hilfiger, Kenneth Cole, and Diane von Furstenberg.Īs part of the #MoveFashionForward campaign, Dia&Co has created an open challenge by taking out a full-page ad in the New York Times style section this week asking NYFW designers to work with them to create more options. The survey showed that 78% of women would be willing to pay more for clothing if designers offered options to them, which refutes the idea that plus-size women aren't wearing fashion-forward clothing because they're just not interested. Recently, the company conducted a survey of plus-size women that they have used to inform a new campaign called #MoveFashionForward, aimed at encouraging designers to expand their size offerings. They launched Dia&Co in 2014 and were met with huge success, having worked with over one million women since. With 67% of women in the United States wearing plus-size clothing, they knew they weren't alone in their frustrations. The company was started by two Harvard Business grads, Nadia Boujarwah and Lydia Gilbert, who were fed up with the meager selection of plus-size clothing offered by most retailers, and who wanted to push back against an industry that treated curvy women as an afterthought. If you haven't heard of them yet, Dia&Co is a plus-size, subscription-based styling service that offers women size 14 and up the opportunity to shop stylist-curated, fashion-forward clothing in the comfort of their own homes. The fashion industry is about to get an offer we hope they don't refuse.
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